FR
Independent M&A Advisory · Paris

Independent M&A advisory built for entrepreneurs.

Mergers and acquisitions, fundraising and corporate finance for owners of small and mid-sized companies, across France and Europe.

0transactions completed
Small & mid-marketsegment
France & Europecoverage
Expertise

Three areas of expertise, one shared perspective.

Because every situation is unique, JTR Advisory supports entrepreneurs throughout all their capital and financing transactions, bringing a strategic, financial, and organizational perspective.

Mergers & acquisitions

Advisory and support services for executives of small and medium-sized enterprises (SMEs) and mid-market companies in their M&A and external growth strategies, both in France and across Europe. Divestitures, acquisitions, build-ups, and carve-outs.

Fundraising

We get involved from the earliest rounds of financing and carefully select investors whose strategies and support meet your requirements.

Strategic advisory

Support for both one-time needs and long-term strategy: structuring, value enhancement, preparation for a sale, and review of opportunities.

The founder

Jean Trouilloud

Portrait de Jean Trouilloud
Founder, JTR Advisory

Jean has nearly 15 years of experience in the financial sector, 10 of which have been dedicated to mergers and acquisitions.

He has contributed to more than 80 transactions (due diligence, sell-side/buy-side, build-up strategies, and fundraising) in France and Europe, covering a variety of sectors such as technology, logistics, agri-food, shipping, and automotive, during his time at the Big 4 firms and specialized M&A boutiques.

He founded JTR Advisory to advise entrepreneurs through every stage of their company's life.

Track record

More than 80 transactions completed, in France and across Europe.

For entrepreneurs, large corporates and private equity funds.

OverSOC
CybersecurityFundraising

Fundraising

Vade
CybersecurityFundraising

Fundraising

Testamento Macif
FintechFundraising

Fundraising from Macif

Prismea Crédit du Nord
FintechStrategic advisory

Strategic advisory — Crédit du Nord

Pledg Portage
FintechFundraising

Fundraising from Portage

Actelion Johnson & Johnson
PharmaM&A advisory

Integration advisory — Johnson & Johnson

British Telecom
TMTM&A advisory

Carve-out advisory

Viapost
LogisticsStrategic advisory

Strategic advisory

Nano Corp
CybersecurityFundraising

Fundraising

SBE Cordon Group
TMTDivestiture

Sale to Cordon Group

REEL CNIM
DefenseAcquisition

Acquisition of CNIM Systèmes Industriels

Scintil Photonics Bosch
TMTFundraising

Fundraising from Bosch

CILAS MBDA / Safran
TMT · DefenseDivestiture

Sale to MBDA / Safran

FedEx TNT
LogisticsM&A advisory

Integration advisory — TNT

Eurenco
ChemicalsM&A advisory

Carve-out advisory

United Biscuits
Food & beverageM&A advisory

Carve-out advisory

Wolters Kluwer
SoftwareM&A advisory

M&A advisory

NowCP EPPF
FintechDivestiture

Sale to EPPF

Photonis Xenics
TMTAcquisition

Acquisition of Xenics

Citalid Seventure / Relyens
CybersecurityFundraising

Fundraising — Seventure / Relyens

Wilink LFPI
InsuranceDivestiture

Sale to LFPI

Accor
HospitalityStrategic advisory

Strategic advisory

Schneider Electric
IndustrialsM&A advisory

Buy-side due diligence — undisclosed target

CMA CGM Neptune Orient Lines
MaritimeM&A advisory

Buy-side due diligence — Neptune Orient Lines

Selected transactions.

Valuation

What is your company worth?

Enter your SIRET number and two key figures. Your sector is identified automatically from the French company register, and the range is calculated from the multiples observed in your market.

Used to identify your sector if you don’t have your SIRET number to hand.
Sets the size bracket: transaction multiples vary considerably with company size.

All four fields are required.

Indicative enterprise value
à
Company
Activity (NAF code)
Sector applied

This range rests on three figures. A full review moves the boundaries — often by twenty to forty percent, in either direction.

Frequently asked

The questions that come up most.

Eight questions owners ask before launching a transaction. The general answers are here; your own situation deserves a conversation.

What is my company worth?

A company’s value is most often calculated by applying a multiple to its EBITDA. Valuation levels vary considerably from one sector to another. Across all activities, the median observed in 2026 in the small and mid-market falls between 7x and 8x EBITDA. Want to know what your company is worth? Estimate its value with the valuation tool.

What are the stages of selling a company?

A structured sale process has six stages: preparation and valuation; drafting the marketing documents (anonymous teaser, then information memorandum); targeted approach to potential acquirers; receiving and negotiating letters of intent; due diligence conducted by the acquirer; and finally negotiation of the legal documentation and closing.

How long does it take to sell a company?

Allow six to nine months between launching the process and signing, for a transaction that runs normally. Upstream preparation — cleaning up the accounts, clarifying the perimeter, securing key contracts — takes a further one to three months. Processes that derail almost always do so during due diligence, when the acquirer discovers something the seller had not anticipated.

How is an M&A advisor paid?

Compensation usually combines two elements: a fixed retainer covering preparation and execution work, and a success fee calculated as a percentage of the sale price, payable only at closing.

What is the difference between an M&A boutique and an investment bank?

An investment bank handles large transactions with sizeable teams, in which the partner who won the mandate is rarely the one executing day to day. An independent boutique works on smaller deals, with a single point of contact from the first meeting through to signing. For an owner selling the company of a lifetime — a transaction they will go through only once — that continuity is often worth more than the size of the network.

What is due diligence?

It is the acquisition audit carried out by the buyer after the letter of intent is signed. It covers financial, legal, tax and employment matters, and depending on the case technical or environmental ones too. Its purpose is to verify that the company matches what was presented. A discrepancy found at this stage rarely leads to abandonment: it leads to a price renegotiation or to strengthened representations and warranties.

When is the right time to sell?

The best moment is rarely the one you feel forced into. An acquirer pays for a trajectory, not a track record: selling after two or three years of growth, with a healthy order book, beats waiting for the plateau. The costliest mistake is launching a process under pressure — a health problem, a dispute between shareholders, a cash squeeze — because the acquirer senses it and uses it.

Do you need an advisor to raise capital?

For a small seed round within an existing network, not necessarily. Beyond that, an advisor brings three things that are hard to obtain alone: access to the funds genuinely active in your segment, the competitive tension that protects your valuation and your terms, and someone to run the process while you keep running the company. A poorly run round costs more in dilution than it would have cost in fees.

A question that isn't here? Write to me — I answer personally.

Contact

Let's talk.

A sale, an acquisition, a fundraising, or simply a question of timing: a first conversation is confidential and without obligation.

CoverageFrance & Europe